Old Ways & New Ways for Pipeline Creation
The evolution of the sales profession continues
Old Ways to Develop Pipeline: ⬇️
1. Canvas your sales territory and drop off brochures and catalogs by door knocking and drop-ins.
2. Cold calling during designated times called 'phone blocks' to set appointments.
3. Attend tradeshows to meet potential customers.
New Ways to Develop Pipeline: ⬇️
1. Share, create and comment on content across the digital platforms where your customers are engaging and listening.
2. Leverage technology to seek referrals to key contacts to schedule meetings with existing customers and prospects.
3. Guide your customer and provide information that enables their buying process to be easier. This includes providing references and industry insights so that they can make the best decision possible for their business need.
If you or other members of your sales team are looking to become better at the craft of sales, then please let me know.
Here are a few ways that I may be able to help:
1) Grab a copy of the book or audiobook, Carry That Quota. You can order it here on Amazon or Audible.
2) Take a look at the Carry That Quota Digital Workshop Series. Here is a link to all of the online workshops.
Each workshop is less than 40 minutes and has been designed to help salespeople get better at the craft of sales by focusing on the fundamentals of the sales profession. Salespeople and sales leaders can access these workshops on their phone, their computer, or tablet.