At first, the argument that coworker relationships are integral to sales might seem counterintuitive. Traditionally, sales has been depicted as an individual or “lone wolf ”profession. Years ago, salespeople spent a large portion of their time alone visiting clients and prospects disseminating information about their products and services live and in person. By knocking on doors or making phone calls in an attempt to speak to people about their products and services, salespeople would be the main source of information about their specific product and service offering. Over time and with the proliferation of the internet, the medium of communication has changed. Customers and prospects are no longer reliant on salespeople to deliver information to them about their products and services because a simple search on the internet will enable anyone to find information about the product or service in which they are interested. Websites, such as TripAdvisor and Yelp, have been developed to enable all of us to become more informed consumers for our personal and professional lives. Similarly, in fields that historically were heavily dependent on in-person meetings (e.g., financial advising), there is now far more information online. The main point is that information is everywhere, and the internet has changed the medium of communication for how we take in information. As a result, the lone-wolf mindset of being able to influence and sell every single customer is long gone.
Sales is a Pack Activity
Sales is a Pack Activity
Sales is a Pack Activity
At first, the argument that coworker relationships are integral to sales might seem counterintuitive. Traditionally, sales has been depicted as an individual or “lone wolf ”profession. Years ago, salespeople spent a large portion of their time alone visiting clients and prospects disseminating information about their products and services live and in person. By knocking on doors or making phone calls in an attempt to speak to people about their products and services, salespeople would be the main source of information about their specific product and service offering. Over time and with the proliferation of the internet, the medium of communication has changed. Customers and prospects are no longer reliant on salespeople to deliver information to them about their products and services because a simple search on the internet will enable anyone to find information about the product or service in which they are interested. Websites, such as TripAdvisor and Yelp, have been developed to enable all of us to become more informed consumers for our personal and professional lives. Similarly, in fields that historically were heavily dependent on in-person meetings (e.g., financial advising), there is now far more information online. The main point is that information is everywhere, and the internet has changed the medium of communication for how we take in information. As a result, the lone-wolf mindset of being able to influence and sell every single customer is long gone.